The future industry of today is an everything but transparant flock of entrepreneurial trendspotters and academic future thinkers from all over the world. A good overview of the broadness and the depth of this new industry is lacking. Which methods are being used to get which results? When becomes watching interpretation? What is the path to strategic foresight and where does design thinking fit in? How can we work together to get more insights for ourselves and our prospective clients?
NOW NEW NEXT
On November 11th 2013 researchers, innovators and creators will gather in Amsterdam for the co-working unconference LaFutura. The goal of this meeting is to map the business of trend research and future insights in order to create a framework for this new industry. The theme of this event is ‘NOW NEW NEXT Building the future industry’.
The Future Navigator
People from all disciplines working with trends and the future are invited, from trend researchers to scenario planners and from concept developers to innovation managers. Our starting point is a map called ‘The Future Navigator’, described by Delia Dumitrescu in the book ‘Road Trip to Innovation’. This will be a day full of insights and challenges on the future of this rising new industry.