In 2010 the innovation community had it´s first chance to meet and they decided to build a framework. LaFutura 2011 is about how to achieve this shared goal in concrete steps.
In 2011 New York joined forces with Berlin so LaFutura took place in both locations on the same day. Through live broadcasting, the two cities exchanged brainstorming results, projects, ideas and contacts. Amongst the main proposed topics of discussion, both from Berlin and New York, were: creating an innovation college, an innovation association, webinars, client gateway – a marketplace that matches clients’ trend & innovation projects with appropriate agencies and many more.
This format enabled participants from New York and Berlin to merge ideas and work together on common projects of interests and to maintain a constant communication and workflow throughout the year.